Unique Visitors@100% vs. Unique Visitors?

[daniewa]

What is the difference? I understand that UV@100% is UVx10, but not sure why that would be a metric? I'm trying to understand the total number of visitors, but unsure which metric to use.

[Jennifer_Dungan]

I've never heard of UV@100%, are you sure this wasn't a custom calculated metric set up by someone in your organization? Can you share a screenshot of where you are seeing this?

[Saumya-In · Accepted solution]

You can use out-of-the-box 'Unique Visitors' metric as it shows the number of visitor IDs for the dimension value.

Document Reference for a detailed insight:

https://docs.adobe.com/content/help/en/analytics/components/metrics/unique-visitors.html

Metric UV@100% appears to be a calculated metric created by some user in your organization.

Hope this helps!

Thanks,

Saumya

[Saumya-In]

@daniewa - Did the answer provided in my last comment help?