Require steps on the AdWords side to get Advertising Analytics setup

[leep71886616]

Hi All - I want to setup "manual tracking" method but do not know where the "s_kwcid=AL!xxxxx!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}" code needs to be placed in the Google AdWords side. Sorry, I need this for my SEM team as I do not use AdWords and don't know the interface.

[Urs_Boller · Accepted solution]

You need to add the "s_kwcid" string as an "URL parameter" in the google ads account. this can be done either at an account or campaign level (don't go for the single level...)

here is a link, but I hope your SEM team knows where the field is and how to use it.

maybe a helpful link: https://support.google.com/google-ads/answer/6277564?hl=en

[leep71886616]

Thanks! I'm having the SEM team look into this now.