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Paid Search Discrepancy

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Level 7

Hi, We are having a big issue where our paid search detected by Adobe is thousands of visits lower each day than it is on Google Analytics or Doubleclick and we can't figure out why. It's causing major trust issues with the data.

I've checked all my rules which I have attached and all seem fine.

All Google PPC has auto-tagging enabled so have the gclid query string in them. Other search engines have historical ppc tagging which are all captured in the rules.

Any help or ideas greatly appreciated before I need to head to client care.

1 Accepted Solution

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Correct answer by
Level 10

Hi, 

To troubleshoot your query we would require to have a look at both your google and adobe analytics data so it would be best to reach out to clientcare for this. Thanks!

Tanmay

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2 Replies

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Correct answer by
Level 10

Hi, 

To troubleshoot your query we would require to have a look at both your google and adobe analytics data so it would be best to reach out to clientcare for this. Thanks!

Tanmay

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Level 7

Hi Many thanks, I've opened a case with client care to get this resolved yes