Paid Search Dimension different from Paid Search (first touch channel)

[jackk6855983]

Hi,

I was confused why those two are different in terms of visits, please see the chart.

Can anyone explain, please?

[nickh86417692 · Accepted solution]

The main difference that you will see between these two reports is that the default paid search value will only persist for the length of the visit, while a first touch attribution value will persist until it is set to expire (this could be 1 day, 3 months, 1 year, etc... )