Pages per visit

[nicole_mcmullin]

Using Site Catalyst, how can I calculate pages per visit?

[TylerRiggs · Accepted solution]

Nicole,

Can you share a little more about the context you're looking for a with a pages per visit metric? In general, you could create a new calculated metric that uses the formula (page views / visits) and that would give you a pages per visit metric that could be used in various reports such as your campaign reports where you could see which campaigns lead to the most pages viewed per visit. 

If you're looking to get a pages per visit metric and look to see which of your visitors are consuming the most content in each session, you may find more success using Ad Hoc Analysis. 

If you are not familiar with creating calculated metrics, here are some helpful instructions:

Steps that describe how to create calculated metrics.

1. Create or open a report that lets you add metrics, such as Site Content > Pages.

   Alternatively, admin-level users can create report suite-specific calculated metrics that are available to all users of a report suite. To do this, follow these steps in Admin Tools. (From the Admin menu, click Report Suites, then Edit Settings > General > Calculated Metrics). When the calculated metric is complete, it is available to all users in the report suite.

2. Click Add Metrics.
3. On the Add Metrics page, click the Manage Calculated Metrics icon.
4. Click Define New Metric.
5. Define the metric type:                       

   Type	Description
   Decimal	Lets you select the number of decimal places you want to display in the metric, up to a maximum of nine.
   Numeric	Lets you create a quantitative metric, such as one that shows number of orders or carts.
   Percent	Lets you create a metric that deals with ratios, such as a percentage of visitors to a web page compared to total visitors for all web pages.
   Currency	Lets you see actual amounts when you are working with revenue.

6. Construct a formula to calculate the metric.

   You can select standard metrics or total metrics, and mathematical operators to construct the formula. For example, to calculate the number of page views per visit that each page on the site received, you would use two Standard metrics in the formula: [Page Views] / [Visits]. However, to calculate what portion of all the page views occurred on the site, you would use one Standard metric and one Total metric in the formula [Page Views] / [Total Page Views].

                  

   Metric	Description
   Standard Metrics	These metrics apply to each line on a report. For example, on a Pages report, the Page Views column is a Standard metric and reflects the page views that each page received. At least one Standard metric is used in most new metric definitions.
   Total Metrics	These metrics represent the total value of a metric across all lines in a report. For example, at the bottom of a Pages report, the last line (Total) contains the total page views received by all pages in the site. You typically use Total metrics when calculating percentages of the whole.

7. Click Save.