Campaign Tracking Links, Classification Rule Builder and SAINT

[roberto_avey]

Hello,

My company has recently moved to Adobe from Google Analytics. I want to keep some of the same Campaign Nomenclatures from Google, for reporting purposes.

Google has an automated method: 

Campaign / Source / Medium / Ad Content / Keyword 

xmas2014 / newsletter / email / feb022015 / xmas2014v1

What I am being told by a contractor is, "I must upload a SAINT file?" 

Can Rule Builder act as the SAINT, so we are not manually uploading these classifications? It seems very archaic having to upload classifications?

I figure this should be automated, so we can see real time reporting. If emailv1 does better than emailv2 I need to know. I can't wait to upload a SAINT then wait for the report to generate, to see whats converting.

Our processes is simple right now with Google:

1. Each department has a Tracking Link Generator. (an Excel sheet I created for them)
2. I have created naming conventions for them to abide by (social, email etc) 
3. They copy and paste URL they want to track, type in Campaign name, keyword and wala, the tracking link is created.

Any help would be great, 

(Yes, Iv'e read your blogs, went through your forum and even attended your courses in Virginia and San Francisco)

[brian_au · Accepted solution]

Hi Roberto,

In my view the current state of classifications in Adobe Analytics is sophisticated and provides strong flexibility and multiple management features. You can in fact maintain your existing GA UTM parameters very easily in Adobe Analytics plus do even more via the following steps:

1)Create a processing rule that sets all your existing GA utm parameters into one delimited string and set to a single s.campaign (tracking code) variable.

2)Use Rule Builder to auto-decision each delimited value into your defined classifications values(Campaign / Source / Medium / Ad Content / Keyword) and you can even go beyond and create additional combinations. Rule Builder is very powerful and can do a lot of heavy lifting in an efficient automated manner for any logical classification work.

I outlined some of the overall benefits of classifications in the below blog post:

http://blogs.adobe.com/digitalmarketing/analytics/revisiting-a-sitecatalyst-classic-classification-s...

I also recommend the Rule Builder series for reference in your automated management decisions:

http://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-classification-rule-builder-busine...

Best,

Brian

[roberto_avey]

Brian Au wrote...

Hi Roberto,

In my view the current state of classifications in Adobe Analytics is sophisticated and provides strong flexibility and multiple management features. You can in fact maintain your existing GA UTM parameters very easily in Adobe Analytics plus do even more via the following steps:

1)Create a processing rule that sets all your existing GA utm parameters into one delimited string and set to a single s.campaign (tracking code) variable.

2)Use Rule Builder to auto-decision each delimited value into your defined classifications values(Campaign / Source / Medium / Ad Content / Keyword) and you can even go beyond and create additional combinations. Rule Builder is very powerful and can do a lot of heavy lifting in an efficient automated manner for any logical classification work.

I outlined some of the overall benefits of classifications in the below blog post:

http://blogs.adobe.com/digitalmarketing/analytics/revisiting-a-sitecatalyst-classic-classification-s...

I also recommend the Rule Builder series for reference in your automated management decisions:

http://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-classification-rule-builder-busine...

Best,

Brian

Thanks Brian!

I will further educate myself with the consultation you provided. If I find any further research that may be beneficial to forum members I will post.

Having these classifications be automated (rather than a SAINT upload) would be perfect. If I am able to achieve automation, then our department "heads" will be able to see live conversions of their campaigns. It will be wonderful and less "maintenance."

Regards,

[mattlukoff1]

Hi Brian,

Correct me if I'm mistaken but I don't think Rule Builder is a substitute for SAINT.  From what I understand I I want to track for instance the details of a media campaign where every row in my SAINT Excel file has a unique key, I'd have to create the same number of rules in Rule Builder. Doesn't seem like there's any time savings without sacrificing reporting granularity. 

[brian_au]

Hi Matt,

It depends on the structural coherence of the tracking code keys you have to work with, but Rule Builder can definitely replace manual Classifications uploads in certain circumstances. Check out the below post and sub links:

http://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-classification-rule-builder-busine...

Best,

Brian