Props and eVar

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cathyw49544988

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cathyw49544988

cathyw49544988

06-10-2017

I took some training classes and read some help pages and I still have question about those 2 types of variables:

1. For Props, they mentioned that it can hold path. I am wondering is that mean it can hold the path of visitor's journey. If I use prop to hold variable like URL, page name, then I will get the navigation reports ( like landing , exit, full path, next page etc ). Is this the meaning of path?

2. I read the document mentioned that the recent version, evar and prop are very close to each other. So for right now, which data I have to use prop, can nor use eVar? Please provide some examples

3. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. The interesting thing I saw was, we tracking a search page load as an event. we used a eVar to hold the search keyword. But in the evar report, for the keyword  against visitors, then 99% are unspecified. Then I noticed that all the visits has this evar, if the user didn't visit the search page, then eVar is a null value, then showed as unspecified. Shouldn't the eVar report only include the visits load the search page?

4. Actually I really hope I can know more about how internal of adobe worked? How the persistent worked? Then I will know how should I use my variable. For example, when a event fire, some variable and event data will be saved to adobe server. The thing is, how evar can persistently show all the data for the conversion( like first touch, last touch), do they have a special meta-data to side track? I am just thinking in a database view, how this data is joined to show the conversion report.

Thanks

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marion33678522

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marion33678522

marion33678522

09-10-2017

Hello Alexis !

Congrats on the great explanations !
I already knew all of that , but it's the first time I found a real abstract and short explanation.
It really helps understanding the data feed before explaining props and evars.

Cheers !

Mario