We have an eVar to capture ‘Target Activity Name’ in Adobe Analytics. The activity has three events: Impressions, Clicks, and Order.
For Funnel, I have to go to the eVar and take all the events(Impressions, Clicks, and Order) to get the numbers. But we have a gap here!
Assume, if a customer sees the impression but didn’t click. The visitor later went to purchase the order within the same visit so the impression will be 1, Click will be 0 and Order will 1 because ‘Target Activity Name’ is an eVar and the order will assign to the eVar.
I cannot go for Fallout because it will have only visit or visitor container and not the exact Impression to Order Flow.
So for a perfect funnel, I should see Impressions >> Clicks (From Impressions) >> Orders (From Clicks). Can we get this flow in Adobe Analytics?
asheeshp any idea on this? I see you are active in this forum.
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