Perfect Funnel Flow

[#1]

HI all,

We have an eVar to capture ‘Target Activity Name’ in Adobe Analytics. The activity has three events: Impressions, Clicks, and Order.

For Funnel, I have to go to the eVar and take all the events(Impressions, Clicks, and Order) to get the numbers. But we have a gap here!

Assume, if a customer sees the impression but didn’t click. The visitor later went to purchase the order within the same visit so the impression will be 1, Click will be 0 and Order will 1 because ‘Target Activity Name’ is an eVar and the order will assign to the eVar.

I cannot go for Fallout because it will have only visit or visitor container and not the exact Impression to Order Flow.

So for a perfect funnel, I should see Impressions >> Clicks (From Impressions) >> Orders (From Clicks). Can we get this flow in Adobe Analytics?

Thank You!

asheeshp  any idea on this? I see you are active in this forum.

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[#2 · Accepted solution]

Hi Vinoth,

If you are setting conversion events on each step?  You can use Custom Event Conversion Funnel in legacy Reports and Analytics or in Adhoc Analysis Conversion Funnel Reports​ to see the percentage of visitors who progressed through a set of events in order to perform the desired action.

Thanks,

Asheesh

[#3]

Ahh got you, can you try segment having impression or clicks, on top of it.

[#4]

Thanks, Asheesh,

Tried the funnel in the custom event, Even then not able to get the correct funnel, See the screenshot.