People Metric

Avatar

Avatar

carolines649465

Avatar

carolines649465

carolines649465

21-04-2017

What could cause the People metric to differentiate from Unique Visitors? Theoretically, they should be the same.

Thanks! 

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar

TanmayMathur

Employee

Avatar

TanmayMathur

Employee

TanmayMathur
Employee

24-04-2017

Hi Caroline,

Welcome to the Analytics Community!

People metric basically de-duplicates your Unique visitors over multiple devices. Its same as the unique visitors, if the visitor is using just one device. This page explains in good detail how it is calculated https://marketing.adobe.com/resources/help/en_US/mcdc/mcdc-people.html

I hope this helps. Please introduce yourself to the community here 

Thanks.

Answers (1)

Answers (1)

Avatar

Avatar

carolines649465

Avatar

carolines649465

carolines649465

24-04-2017

Thank you!