Participation Allocation for Channel Combination

scotterthomas

22-05-2020

Though we usually use Last Touch and other models, I occasionally use Participation attribution to show marketing team the largest potential impact they've had from a channel.  I'm wondering if there's a way to get the deduped Participation allocation of two channels combined.  My attempts at segmenting or calculated metrics to solve these haven't worked.

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Answers (1)

Would you be able to share a specific example of what you are trying to achieve?  If this is visitor based you could use a sequential segment, marketing channel = channel1 or marketing channel = channel2 THEN success metric exists.