Paid Search Dimension different from Paid Search (first touch channel)

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jackk6855983

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jackk6855983

jackk6855983

17-04-2018

Hi,

I was confused why those two are different in terms of visits, please see the chart.

1467567_pastedImage_0.png

Can anyone explain, please?

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nickh86417692

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nickh86417692

nickh86417692

17-04-2018

The main difference that you will see between these two reports is that the default paid search value will only persist for the length of the visit, while a first touch attribution value will persist until it is set to expire (this could be 1 day, 3 months, 1 year, etc... )

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