page value score

warrensassoon

17-09-2020

We are looking to assign a value to each page on the site, based on how frequently it occurs in a journey to a specific goal

Essentially we are looking to replicate the Google Analytics page value score:

https://support.google.com/analytics/answer/2695658?hl=en

Is it possible to set up the same thing in Adobe Analytics?

page value score

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Answers (2)

Answers (2)

ishans52004352

Employee

18-09-2020

If the idea is to understand the number of times a page is visited or a page view call fired from it before hitting a goal page, I think we can also leverage Sequential Segments (https://docs.adobe.com/content/help/en/analytics-learn/tutorials/components/segmentation/sequential-...) in addition or as an alternative to Attribution Models as @PratheepArunRaj mentioned.

PratheepArunRaj

Moderator

17-09-2020

Dear Warren,

Assigning Scores to the Pages are possible in Adobe Analytics through Custom Events with Numeric Type.

But looking at your example on Google Analytics, guess it is not needed at all. We have something called Attribution Models in Adobe Analytics and hope it will fulfill your requirement. Can you check the same?

Link: https://docs.adobe.com/content/help/en/analytics/analyze/analysis-workspace/attribution/models.html

In combination might also help you!

Thank You, Arun.