I was wondering what kind of Machine Learning capabilities come pre-configured with Adobe Analytics. Are there some ML options that require additional configuration? I'm trying to get a grasp as to whether this is more of a reporting tool, or a true analytics tool with built-in ML.
So Adobe's approach to ML is that it doesn't expose the inner workings of machine learning nor let you configure what the machine should learn. Rather, they have built out fully functional tools that take advantage of ML internally.
If you want to design your own ML, you'll need to work it out on your own, e.g. through a cloud service like Azure, AWS, GCP, etc.