Hi asivem89678369
Future data recommendation
- In your implementation, ensure that 'purchase' event is not set when users are directed to a lead form. This will prevent invalid/polluted orders, revenue be be credited to actual conversion.
- If you want to convert a lead form to an actual purchase offline, you can choose to go for Transaction Id data source. For this you need to send a transaction id in online hit(when user is redirected to lead form). Use the same transaction id in offline data source. It'll connect the online hit with offline data you upload. Here are details on this data source type: Transaction ID
This will also help you to look for product or any other information against you lead form.
Historical data
- As for retroactive data, you can choose to categorize the data for lead forms using classifications. It won't remove the data from reports, but will create a category which you can filter out from actual conversion reports.
- If you've a variable/event to separate out lead forms, then you can also choose to go for segments to filter out lead form data.