I'm looking to track the percentage of customers that click the SignOff button at the end of their checkout. Currently im able to pull the amount of logged in customers for a given day but am having difficulty finding the metric to the answer I need. Any help is appreciated!
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You can probably create an s.event for this, with the variable triggered when the button is clicked. This will allow you to create a segment in which the s.event exists after a transaction, and another segment in which the s.event does not exist after a transaction.
Does the sign off button bring you to a signed out page? Can you get to the signed out page any other way? Dependant on answers you can then calculate visitor seeing signed out over a logged in page. You might need to tighten segment with link name to narrow to just those clicking the sign out button