I'm trying to search keywords in a freeform table and had a question for you all: how do I get the custom segment I'm building to match exactly on a keyword I put in? For example, I want to see any questions someone asked that have "how" in them, but when I apply it in a custom segment and tell it to look for matches that contain all of (or just contain) the word "how", I get other terms pulled in, like the name HOWard. Tried to put it in quotation marks to tell it to look for an exact match but that didn't work. I feel like equals would just look for inquiries that have only how in them, and wouldn't be what I'm going for here. Anyone have any ideas? Thanks!
Seems like a more generic question rather than related to Adobe.
The answer is really tentative. Try for how & space ('how ') or download the list of 'how' excluding the Howard, However, etc, and build a segmentation (Using equals any of) or upload through classification importer to exclude the rest.