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Marketing Processing Rule for Display Campaign

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bindukumari1990
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bindukumari1990
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06-04-2021

Hi,

 

I have created the marketing processing rule for display campaign, which contain query string parameter i.e. utm_medium=D2C

 

But still it is not capturing in the AA reports. Please check the screenshot below:

 

bindukumari1990_0-1617703743448.png

Please let me know, it is the right way?

 

 

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yuhuisg
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06-04-2021

I'm going to assume that you have used the following condition in your Processing Rule:

Query String Parameter utm_medium=D2C Exists

If you're using that, then that's wrong. It makes AA look for a query parameter "utm_medium=D2C", e.g. a URL that looks like this: https://www.website.com?utm_source=something&utm_medium=D2C=D2C. But that's an invalid URL anyway.

You want to use this instead:

Query String Parameter utm_medium Equals D2C

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bindukumari1990
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06-04-2021

@PratheepArunRaj Please find the screenshot below:

 

bindukumari1990_0-1617705134525.png

 

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PratheepArunRaj
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06-04-2021

Dear Bindu,

We can help you if you can provide screenshots of the previous rules. Marketing Channel works in Waterfall method and if any of the condition is already met, it won't move to the next.

Thank You, Pratheep Arun Raj B