For some time now I’ve been getting more than expected internal traffic in my last touch marketing channels reports. On an average week we get about 9%-10% of our traffic from ‘internal’. We do have 5 international sites (language/country specific), all of which are linked together via a footer link, and are included in our internal URL filters. But I have a hard time believing that we getting a tenth of our visitors are moving between sites. I believe I have followed best practices (screen grab below) on setting up my processing rules.
Anyone see an issue with my processing rules or any ideas on why I would see such a large share of my categorized as internal?
Interesting, never thought about this. I know our desktop experience is fairly quick according to the tests we have run, but we do lag in mobile. Have you implemented the changes to the processing rules yet? Curious to see if this helped reduce the internal referrers for you.
Also, what I found recently is that that traffic sent to us from Facebook (within the mobile app) seems to be sent as internal vs. direct. However, if we add tracking variables to all links posted on FB, it solves the issue.