i try to get CIDs into speaking names for Marketing Channels. My idea is using Processing Rules or DTM to get CID and write a speaking name into a eVar. We have 30+ different CIDs counting up. Any other idea or comment on this?
I got help via eMail. For documention purpose i will post the mails as Replys:
Hi Till, is speaking name the same thing as a friendly name? If so, you can utilize classifications to achieve what you're aiming for. Commonly people will pull in the raw CID into an eVar, then classify or group the values into friendly names.
Alternatively, Marketing Channels can do it for you if there's a pattern to them. Have the Marketing Channel processing rule look for a query string that starts with a certain value, and if it matches, plop it into the appropriate marketing channel.
If you'd like to provide any specific examples of CIDs you're putting into eVars and what you'd like reporting to end up as, I can give you even more specific/detailed information. Thanks!
yes exactly. My english isn’t the best, so i didn’t think of „friendly“ and just translated it from german to english 🙂
My Marketing colleagues shouldn’t see this:
The way pulling CID to eVar and using Classification Importer/Rule Builder afterwards is perfect. I can classify e.x. _00043_ to SEA and _xyz_ to special Offer. The End would be „SEA special offer“ and we have friendly names.
Will talk to my colleagues if they will luse SAINT Bernard or Rule Builder. Thanks for helping me out and showing me a way using just one DTM or Proessing Rulke and not one per CID.