Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Marketing Channel Setup

Avatar

Avatar
Validate 10
Level 1
bindukumari1990
Level 1

Like

1 like

Total Posts

51 posts

Correct Reply

0 solutions
Top badges earned
Validate 10
Validate 1
Boost 1
View profile

Avatar
Validate 10
Level 1
bindukumari1990
Level 1

Like

1 like

Total Posts

51 posts

Correct Reply

0 solutions
Top badges earned
Validate 10
Validate 1
Boost 1
View profile
bindukumari1990
Level 1

24-05-2021

I am creating two marketing channel i.e. Paid video and Display. In both channels I am using utm_source parameter. But both utm_source have different values. Please find the reference image:

 

bindukumari1990_0-1621866127512.png

As we know marketing channel follows waterflow model, so suppose if above condition satisfied, it will not go into below condition, right because I am using same parameter. Kindly confirm, as I am new to the tool. 

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Seeker
Moderator
PratheepArunRaj
Moderator

Likes

309 likes

Total Posts

863 posts

Correct Reply

263 solutions
Top badges earned
Seeker
Bedrock
Engage 1
Affirm 250
Contributor
View profile

Avatar
Seeker
Moderator
PratheepArunRaj
Moderator

Likes

309 likes

Total Posts

863 posts

Correct Reply

263 solutions
Top badges earned
Seeker
Bedrock
Engage 1
Affirm 250
Contributor
View profile
PratheepArunRaj
Moderator

24-05-2021

Dear Bindu,

Absolutely yes. If the first rule/condition is met, the resultant marketing channel would be the first. If the condition didn't meet, then it will move to the next rule/condition and goes on.

Marketing Channel is based on water flow model and priority is given the credit, thus, you are right, no doubt there. And, it is not only for the same parameter, even if you use a different parameter and if the first rule/condition is met, the resultant marketing channel would also be the first, it will not move to the next rule/condition.

Thank You, Pratheep Arun Raj

Answers (0)