I am creating two marketing channel i.e. Paid video and Display. In both channels I am using utm_source parameter. But both utm_source have different values. Please find the reference image:
As we know marketing channel follows waterflow model, so suppose if above condition satisfied, it will not go into below condition, right because I am using same parameter. Kindly confirm, as I am new to the tool.
Absolutely yes. If the first rule/condition is met, the resultant marketing channel would be the first. If the condition didn't meet, then it will move to the next rule/condition and goes on.
Marketing Channel is based on water flow model and priority is given the credit, thus, you are right, no doubt there. And, it is not only for the same parameter, even if you use a different parameter and if the first rule/condition is met, the resultant marketing channel would also be the first, it will not move to the next rule/condition.