Marketing channel rules | Last chance - Other referring domain

madhurc30892467

16-12-2019

Hi All,

Wondering if the experts can take a look at one more query on 'marketing channels'
I'm using the default rule for 'other referring domain' channel & wondering why is it capturing social network traffic & Typed/bookmark? I have also kept this at the last processing rule order.

Is there any impact if we create two or more than two rules/condition for the same channel(Organic social to be more specific - as we also use tracking codes for our organic social media mix).

 

Rule setup:

If All of the following are true:

Referrer is not empty
(Ignore hits matching internal URL filters)
Channel as Other referring domains & value to referrer

 

Thank you for your help!

Accepted Solutions (1)

Accepted Solutions (1)

ursboller

MVP

19-12-2019

(answering in main thread instead comment)

 

ok, trying to explain:

the "referrer" is a dimension that persists as long as no new referrer is set. the detection for a "referrer" is rather simple, basically looking for the "browser referrer" not matching internal URL filters: https://docs.adobe.com/content/help/en/analytics/components/variables/dimensions-reports/reports-ref...

 

on the other hand, "marketing channels" is a complex rule set (as you sent the screenshot). and a channel (depending on the expiry) might persist across multiple visits.

 

in your report table you mixed both dimensions which gets you into "trouble". some of the values don't make any sense at all since they have different expiry.

just an example: a user comes to your website by social networks, marketing channel is set and the referrer should be perfect. but if the same user comes again the next day (another visit), directly accessing the website the dimensions will be mixed:

referrer: set to "Direct/Bookmarked" (no info)

marketing channel": would match "Direct" but I assume you have "no override", so the last "MC" (social) will stay alive (depending on expiry). so your "report" shows information basically about "different visits"...

 

best use "marketing channels" with breakdown "MC details" to report on the "same entry".

 

let me know if you need more information!

Answers (1)

Answers (1)

ursboller

MVP

16-12-2019

it should catch those items. so wither there is a bug in the other rules (letting through some of the hits) or it is a reporting issue. since I assume the second, might you post a screenshot how you validate the marketing channels? eg. a table from workspace where we can see the dimension (including breakdown) and the metrics  would be useful.