Marketing channel rules for 'Newspaper' and ' None'

pradeep_07

06-08-2020

Hi,

 

We are seeing lots of Newspaper and none in the marketing channel visits. What are the rules for “Newspaper” and “None” in the marketing channels ?

Accepted Solutions (1)

Accepted Solutions (1)

vibhatna

06-08-2020

Newspaper does not seems to be a default marketing channel. I believe it must have been given this name in Marketing channel manager UI in Analytics. There you can check the rule created for all the marketing channels.

None comes into the marketing channel reports when there are hits which do not meet any marketing channel rules created by you. You can pull out the data feed with marketing channel column like va_closer_id and check the hits with 0 for va_closer_id means no marketing channel rule qualified for that hit.

Marketing channel:
https://docs.adobe.com/content/help/en/analytics/components/marketing-channels/c-faq.html

Data feed columns:
https://docs.adobe.com/content/help/en/analytics/export/analytics-data-feed/data-feed-contents/dataf...

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