Marketing Channel - Referrer Type

[#1]

Hello,

I'm setting up the marketing channels in Adobe and I'd like to be able to use reffer_type=social network as criteria in the channel rules rather than typing manually all the social network domains.

Any advice about how to do that?

Thanks

Davide

[#2 · Accepted solution]

Hi Davide,

Refer the default social networking sites list https://helpx.adobe.com/analytics/kb/list-social-networks.html which adobe considers as a Social Network referrer.

You can use ref_type (Integer representing the type of referral for the hit. Lookup values can be obtained from referrer_type.csv lookup table).

Thanks!

Roshan

[#3]

Marketing Channel processing rules currently do not have referrer type as available criteria. You are welcome to create an idea thread if you'd like to see its inclusion so the community can vote on it!