Marketing Channel Processing Rules

[#1]

Hi,

I have included two rules to define my paid search processing rules - one in which it will capture traffic coming from a tracking code beginning a certain set of character and another where referrer contains 'facebook.com'. When I pull a last touch report and break it down by referring domain, it is not included but instead in the referring domains marketing channel. How long after any changes will the data be reflected? Thanks!

[#2 · Accepted solution]

Dear James,

It wont have any impact and it is the right way.

But you are unable to see referring domain in the Last Touch Channel Details but only the 'cid' parameter value.

If you want to see referring domain in the Last Touch Channel Details, you need to set the Channel Value to Referring Domain.

Thank You!

Arun

[#3]

Dear James,

Rather than Query String Parameter, Referring Domains will be captured.

i.e. Even if the come to the website from Facebook and from Google add with query string cid starting with NYCPS, 'Facebook' and 'Google' will be captured but not the Query String Parameter.

Thank You

Arun

[#4]

if I change it to 'Referring Domain' what impact will it have to the rule where I've set 'query string cid starting with NYCPS'?

Will it then not include that information?

[#5]

Just for confirmation, I have the marketing channel set up as below, which is positioned above 'Referring Domains'. Does the red highlighted area below have an impact on how it is categorized?

[#6]

Hi Arun,

Thanks so much for the response. It was very helpful. My issue was assuming that the change would have been retroactive. Thank you for the clarification.

- James

[#7]

Dear James,

It might be because of few reasons.

1. First, you should select Last Touch Channel as primary dimension and Last Touch Channel Details as secondary dimension. Kindly do not select Referring Domains as secondary dimension.

2. Make sure that you have selected the time period  and metric properly. It should be after the change.

3. Check whether Referring Domain Rule is below the Paid Rule in Marketing Channel Processing Rules. Like below:

4. Make sure that you are using "Any" rather than "All".

Thank You

Arun