Marketing Channel Detail "None"

Avatar

Avatar

TKP_JHPS

Avatar

TKP_JHPS

TKP_JHPS

01-09-2019

After creating the Marketing Channel Processing Rule for the marketing channels the value "None" is conspicuously high in all channels. How can I rate this? Is there a configuration error? We are using AMO for our performance marketing. Additionally we are using UTMs-Rules (utm_source) for other channels in this rule set.

Analytics Values:

1825742_pastedImage_1.png

Processing Rules (Paid Search):

1825743_pastedImage_2.png

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar

Asheesh_P

MVP

Avatar

Asheesh_P

MVP

Asheesh_P
MVP

02-09-2019

  1. Ensure that your Advertising Cloud and Advertising Analytics integrations is enabled.
  2. Not sure why you using exclamation mark ! after "AL", looks it is causing an issue to execute rule correctly hence your attribution is going in "None"

Solve:

I will make sure to create independent rules to following:

"AMO ID" starts with "AL" for Search (paid search)

"AMO ID" starts with "AC" for Display (paid)

"AMO ID" starts with "AO" for Social (paid)

Thanks!

Asheesh

Answers (1)

Answers (1)

Avatar

Avatar

TKP_JHPS

Avatar

TKP_JHPS

TKP_JHPS

03-09-2019

It works, thank you very much asheeshp!