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LinkedIn Traffic Low: Adobe Analytics Vs LinkedIn Analytics

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prathap08
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prathap08
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05-10-2020

Hello, I'm seeing very low traffic when comparing with linkedin analytics with adobe analytics.

 

Sep 1 to Sep 30:

 

LinkedIn analytics:

 

In LinkedIN - Total clicks to the website pages(both organic n paid ) > 14,632 Total Clicks 

 

Sep 1 to Sep 30:

 

Adobe Analytics: MySegment

 

Include: Visitors

 

Referring Domain = linkedin.com >

OR

Referring Domain = com.linkedin

OR

Referring Domain = lnkd.com

OR

Original Referring Domain = linkedin.com >

OR

Original Referring Domain = com.linkedin

OR

Original Referring Domain = lnkd.com

 

Occurrences 5298

 

Why these much of differences? Not sure where I'm missing.  Please let me know.

 

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yuhuisg
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yuhuisg
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06-10-2020

Firstly, a click is not equal to a visitor nor a visit. The same person could click the same link more than once over a span of time.

With that aside...

I believe there are some redirects happening between when the user clicks the link in LinkedIn vs when your web page opens. With some browsers, those redirects unfortunately don't forward the original referrer. As a result, AA may most likely read them as not having any referrers, i.e. "Typed/Bookmarked".