I've been tasked by our Product and UX teams to find journeys on our site where users drop out, don't convert or experience issues.
Initially, I simply looked at Pages report using Exits and Exit rate metrics. I've also built some segments for users who login but don't transact while visiting our "key" areas of site to see which journeys they take.
What I wanted to do was build some basic journey segments listed below:
Homepage > Exit
Homepage > Key Area 1
Homepage > Key Area 1 > Exit
Homepage > Key Area 1 > Key Area 2
Already found some issues with results for the first segment. I assumed I'd use THEN command at a visit level.
When I use Page = home THEN Exit page = home, I see 6.8k visits
When I use Page = home AND Exit page = home, I see 13k visits
Any reason why these numbers would differ?
Also, has anyone had experience mapping out journeys using Adobe Analytics. Do you have any suggestions or use cases where you found poor converting journeys?
Hi ericmatisoff - interestingly when I used these segments and used 'Pages' report I could see other pages than just the Homepage. If this is users to Homepage who immediately exit then how could they visit other pages?