Is it possible to use a query string other than the Tracking code parameter in Marketing Channels? | Community
Skip to main content
O
Olsson-2
Level 2
September 14, 2021
Solved

Is it possible to use a query string other than the Tracking code parameter in Marketing Channels?

  • September 14, 2021
  • 1 reply
  • 1822 views

Hi,

I have defined a processing rule in Marketing Channels based on another query string parameter than the one used in the Tracking Code query string, but the traffic does not end up in the channel connected to that rule. My question is if it is possible to use processing rules based on other query strings than the one used in the Tracking Code dimension? In other words, does it have to be tied to the Campaign variable? The data for the query string I am using is collected in a separate eVar.

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    Best answer by VaniBhemarasetty

    @olsson-2 In that case, best approach is to check the data feeds hits and pick up one visitor ID and try to validate the marketing channel processing rules across the journey, to find out the root cause or you can reach out to customer care to help you identify the root cause of data getting attributed to direct channel 

    1 reply

    A
    Adobe Employee
    atusingh17Adobe Employee
    Adobe Employee
    September 14, 2021

    Hi @olsson-2 
    You don't necessarily have to tie the query string to any variable. You can use them directly in Marketing Channel processing rules and it will work.

    If you do not see traffic being attributed to correct marketing channel w.r.t. to MC processing rules. I suggest you to check if the traffic is going to a different channel.

    MC processing rules works with Top to Botton appraoch and it the conditions for the 1st rules gets satisfied, it will no longer check the condition of other processing rules and attrubite data to channel configured for 1st rule.

      O
      Olsson-2Author
      Level 2
      September 14, 2021

      Thank you for the quick response. The main part of the traffic is being attributed to Direct, which is a rule further down in the hierarchy, so the issue does not seem to be the processing order in this case.

      VaniBhemarasetty
      Adobe Employee
      VaniBhemarasettyAdobe EmployeeAccepted solution
      Adobe Employee
      September 14, 2021

      @olsson-2 In that case, best approach is to check the data feeds hits and pick up one visitor ID and try to validate the marketing channel processing rules across the journey, to find out the root cause or you can reach out to customer care to help you identify the root cause of data getting attributed to direct channel 

      Terms & ConditionsAccessibility statement

      Loading footer...