Is it possible to set up DTM to listen for a Google Analytics event? The Google Analytics event does not fire via DTM.
Yes it is possible to for DTM to listen to a google analytics event. We would require some extra information on the rule you are trying to fire to debug the issue. You could also look into the Rule Issues in this Troubleshooting Document - https://marketing.adobe.com/resources/help/en_US/dtm/c_Troubleshooting.html
Hi, how did you get on with this in the end? - We have a 3rd party implementation which can only push GA events on user activity. However we only use DTM. Can we 'listen' for these GA events using DTM?
You can use 3rd party JS tags in DTM to implement google codes and can define conditions under "condition" section on which you want to trigger the code
Ref :Third party tags