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Is there a way to see if customers are searching on my website for 'Characters'
So for example - Mickey, Minnie, Frozen, Cinderella etccc
Or do I have to sit and manually type them all in using the 'Search Word or Phrases'
I often have a lot of things to look for at once and its a very long process having to sit and add them all.
One of the options is to maintain a classification for search keywords. You will have to do it manually and maintain on a regular basis though.
However, once this is in place you can easily build a report showing how many visitors looked for "Characters", for example.