Internal search term report

Soo1

18-08-2020

Hi, just wondering the flow of the internal search report.

Is it possible to know what products customer purchased after search the specific term? What dimention/segment should I used? 

Thank you!search report.PNG

Accepted Solutions (1)

Accepted Solutions (1)

ishans52004352

Employee

18-08-2020

Yes, @Soo1 .

If the evar is set to persist beyond Hit (preferably Visit) and the allocation setting is chosen to "Most Recent", the evar can be broken by Product variable. That report should tell us which internal search term was used to finally purchase a product.

Thanks!

Answers (1)

Answers (1)

kainth

19-08-2020

Hi @Soo1 ,

Yes, it is possible to find which product the visitor has purchased after searching for a specific keyword. My suggestion will be to use a merchandising eVar with the allocation as "most recent (last)" & expiration after purchase. For more information on the merchandising eVars you can refer to the below documentation link.

 

Link: https://docs.adobe.com/content/help/en/analytics/components/dimensions/evar-merchandising.html

 

Hope this helps.

 

Regards,

Abhinav