Can someone explain what is the difference between Internal Search Term Report and Internal Search Keyword Report?
I found that:
- Internal Search Term Report identifies the search tems (typed terms when visitors are on your website).
- Internal Search Keyword Report shows number of results on a search.
Metric suggested in Internal Search Term Report is Internal Searches (event1) but for an entire month I see 2 for few terms and a lot of 1. It means it shows unique search terms? What Page Views metric shows if I add it here?
Metric suggested in Internal Search Keyword Report is Instantces, which will show how many times results were shown for a specific searched term, righ? Also, what Page Views metric shows if I add it here?
Internal Search Term Report and Internal Keyword Report are not Adobe's default reports. They are custom reports built during implementation using eVars(mostly)/props with(mostly)/without an event in place.
Regarding metric selection, if you have desired event for searches, please use the same else you can also use instances. I wont recommend to use Page Views since i didn't know whether keywords are sent within s.t() or s.tl() call.
If you can share the link, I can validate and guide you.