Internal impression tracking and bounce rate?

Avatar

Avatar
Validate 10
Level 4
alv123456
Level 4

Likes

71 likes

Total Posts

118 posts

Correct reply

4 solutions
Top badges earned
Validate 10
Validate 1
Boost 50
Boost 5
Boost 3
View profile

Avatar
Validate 10
Level 4
alv123456
Level 4

Likes

71 likes

Total Posts

118 posts

Correct reply

4 solutions
Top badges earned
Validate 10
Validate 1
Boost 50
Boost 5
Boost 3
View profile
alv123456
Level 4

23-11-2018

Hi,

due to the architecture of our website we need to fire more than 1 tracking call on our landing pages, to track some ad impressions. Those items are loaded after the initial tracking call is fired. In order to not destroy the bounce rate, how do these additional tracking calls need to be configured? Is there a way?

According to the doc Bounces consider all server calls, so they don't distinguish between page views and other hits? Any ideas to solve this problem?

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Coach
MVP
ursboller
MVP

Likes

525 likes

Total Posts

1,020 posts

Correct reply

257 solutions
Top badges earned
Coach
Contributor
Bedrock
Seeker
Springboard
View profile

Avatar
Coach
MVP
ursboller
MVP

Likes

525 likes

Total Posts

1,020 posts

Correct reply

257 solutions
Top badges earned
Coach
Contributor
Bedrock
Seeker
Springboard
View profile
ursboller
MVP

23-11-2018

as far as I understand the calculation of the bounces, a second call (whatever type it is) would destroy the bounce rate. therefore, firing a second call might not be the right option.

depending on business requirements you have other options:

  1. do not track initial page load and wait until you can track everything together (page load and impression)
  2. discuss with business some user actions when they consider it not beeing a bounce. that means business defines either time or a user action (like scrolling/click) as beeing active and not a real bounce. fire the second call with impressions on this trigger.
  3. just save impressions somewhere (cookie, user storage) and send it on the next regular server call. but you would loose all the impressions for single page visitors and might be difficult for reporting.

without further knowledge of your requitements and technical setup I would prefer option 2) as the way to go, maybe 1) if the time lage is really small.

Answers (1)

Answers (1)

Avatar

Avatar
Give Back 50
Level 6
pabloc82923542
Level 6

Likes

78 likes

Total Posts

358 posts

Correct reply

82 solutions
Top badges earned
Give Back 50
Give Back 5
Give Back 3
Give Back 25
Give Back 10
View profile

Avatar
Give Back 50
Level 6
pabloc82923542
Level 6

Likes

78 likes

Total Posts

358 posts

Correct reply

82 solutions
Top badges earned
Give Back 50
Give Back 5
Give Back 3
Give Back 25
Give Back 10
View profile
pabloc82923542
Level 6

23-11-2018

I recommend you look at direct call rules. You can then create an impression event that does not increment pageviews.

If you are using DTM

Create New Rule

GLTU