Integrating Adobe Digital Analytics with Adobe Campaign



Hello Folks,

I am new to Adobe tools. I want to know

1 .How does Adobe Digital Analytics store the data that it captures from Traffic, Event or Conversion Variables>? I s it in a DB and in form of tables?

2. How can I import this data from Adobe Anaytics into Adobe Campaign so that I can make use of this data in Adobe Campaign to take decisions related to increase campaign effectiveness via segmentation etc.?

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