Impact of ITP 2.1 on Adobe’s third party cookie?

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AnalyticsUser

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AnalyticsUser

AnalyticsUser

04-03-2019

Do we know what type of impact the release of ITP 2.1 is going to have on Adobe’s third party cookie?

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Accepted Solutions (1)

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Gigazelle

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Gigazelle

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Gigazelle
Employee

01-04-2019

Answers (4)

Answers (4)

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brentrad

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brentrad

brentrad

15-03-2019

Adobe should consider updating the content on Data Collection CNAMEs and Cross-Domain Tracking to be in-line with what is available on Intelligent Tracking Prevention (ITP) and Adobe Analytics. The CNAME article indicates that cross-domain tracking will work when third-party cookies are disabled, which doesn't seem to be the case anymore.

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Gigazelle

Employee

Total Posts

1.9K

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459

Correct Answer

734

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Gigazelle

Employee

Total Posts

1.9K

Likes

459

Correct Answer

734
Gigazelle
Employee

11-03-2019

Not yet. Teams are currently heads down preparing for the digital marketing summit happening in a couple weeks. It's one of the first things we want to address post-summit.

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frangallego

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frangallego

frangallego

11-03-2019

Hi All,

Any news about this topic?

Regards,

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ishans52004352

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ishans52004352

Employee

ishans52004352
Employee

04-03-2019

Currently we are in the process of determining the impact ITP 2.1 has on Analytics data collection.

We will be updating the below document with the detailed impact.

Intelligent Tracking Prevention (ITP) and Adobe Analytics