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I've questioned about the usage of UniqueID

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SangHwan
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SangHwan
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SangHwan
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03-03-2020

Hi guys.

 

first of all, I'm a marketing manager and have no backend knowledge at all.

 

one of our IT guy asked me that 

DO WE NEED TO KEEP UNIQUEID FOR CUSTOMER ANALYTICS?

 

When we stop keeping this data as a key measure to analytic function,

what potentially happens?

 

 

Thank you. 

 

 

 

 

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PratheepArunRaj
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PratheepArunRaj
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11-03-2020

Dear SangHwan,

Keeping Unique ID in Adobe Analytics or in your Database. Adobe by default would capture Visitor ID and store it in Datawarehouse. If you want to keep it for your use, you can do it based on your requirement.

Thank You, Arun.

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jantzen_belliston-Adobe
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17-03-2020

Does the previous reply provide an answer to your original question? If so, please mark it as the correct answer. If not, can you provide some additional details to help the community better answer your question.