Huge discrepancy between DoubleClick & Omniture in terms of number of visitors, clicks, orders, revenue...

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attila_danko

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attila_danko

attila_danko

15-10-2015

Hi All,

I am a representative of a media agency and we have an important issue to fix it. We experience huge discrepancy between Omniture and Doubleclick and it covers revenue, orders, clicks everything.... the discrepancy can be more than 80% sometime so it is really huge. It is impossible to reach your support team that`s why i need to use this forum. Please try to contact me and advise what to do.

Thanks a lot.

Attila

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srujanam558322

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srujanam558322

srujanam558322

09-04-2018

Hi there,

Were you able to get this issue resolved? We are experiencing a similar case where the ad agency who uses Google DCM is reporting highly inflated ad click throughs compared to our internal Adobe Analytic's tracking code instances or campaign view counts.

I see that "Gigazelle" recommended checking the allocation and expiration rules. But aren't they for visits and page views attributions to a tracking code and shouldn't the actual ad click through counts remain same irrespective of this? Please advise. Thanks in advance!