How track cross-device

laetizia_w

28-03-2018

Is there a way to track user over cross-devices?

And how would Adobe calculate the User when I use s.VisitorID, when I know my user and in case I dont I am using the marketing cloud ID-

For example:

A user (unknown) comes to my side and does some hits --> gets firstly the marketingcloud id, but then logs in and would get the s.VisitorId.. Would Adobe count then 2 Users?

Does anyone knw a good way for cross-device-tracking?

Accepted Solutions (1)

Accepted Solutions (1)

nickh86417692

28-03-2018

DO NOT use s.visitorID for cross device tracking unless all of your visitors are authenticated throughout their entire experience. If someone comes to your site unauthenticated (MCID) and then you switch them to s.visitorID once they log in, they will appear as a new visitor at that point, which means any persistent variables that analytics had attached to those users will break at that point.

Rather than using s.visitorID, take a look into the Adobe Device Co-op for linking cross-device - Overview

Answers (4)

Answers (4)

Gigazelle

Employee

13-04-2018

There's a GDPR webinar being held next week that you can sign up for here: Adobe GDPR Webinar

I'd recommend asking how GDPR affects device co-op during the Q&A so we can get a definitive answer.

nickh86417692

29-03-2018

Yes, the device co-op is only available in NA, but in a summit session this week they mentioned that this same functionality is on the roadmap for individual report suites (stitching visitors based on various possible ID's)