How to track traffic from Adobe Campaign?

[mjdavid007]

It might sound as a stupid question but, is there any way that can I track what visitors from Adobe Campaign did on the website without using UTMs? So far all I could get where the Campaign Dimensions, but I can't do much with those or maybe I'm doing something wrong.

[Jennifer_Dungan · Accepted solution]

I don't have Campaign, so maybe I am not the best person to answer this, but I thought that it was basically a tool for creating and managing campaigns, most of which are external to your website (and maybe some internal campaigns/promotions).

I would think that still needing to track the UTMs or CIDs from those external campaigns would still be needed to be tracked... though I suspect there would be (in some fashion) a unique identifier as part of your UTMs/CIDs so that you can tie it back to the sends for each campaign.

[bjoern__koth]

Like @Jennifer_Dungan , I am not a campaign expert, but you will need some kind of query parameter that you can pick up to attribute a session to that email that got clicked. If you are using UTMs, a cid or whatever other parameter is up to you. Just something you can capture and attribute to a visitor's actions on your website.

typology rules seem to be the place to globally add query string parameters to your links.

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/add-utm-parameters...