One of our marketing channel (channel A) has become the second order contributor from a Last touch channel standpoint over the past year and I would like to understand how this channel impacts the other marketing channels.
I would like to build a have a view of the various paths where "Channel A" is one of the touch points :
"Channel A" only = 75% of the orders
"Channel A" then "Channel B" = 10% of the orders
"Channel C" then "Channel A" then "Channel B" = 5% of the orders...
Do you think that this kind of thing would be doable with the Attribution IQ feature ?