How to ignore a custom link server call from Bounce Rate calculation like Google Analytics does?

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Aiyanna_Kuttapp

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Aiyanna_Kuttapp

Aiyanna_Kuttapp

15-10-2015

As per Adobe Analytics documentation, Bounces are defined as :

"A visit that consists of a single server call. For example, a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe, such as clicking a link or a video start. If more than a single hit is received in a visit, a Bounce is not counted."

Suppose I have a custom link server call which triggers immediately after the pageload call when I enter my site . Adobe Analytics will document this visit as a non bounced visit, since there were multiple server calls. 

Is there any configuration/coding technique which would make Adobe Analytics to conclude such a visit (with only a pageload call and one custom link server call in the session) as a Bounced Visit? Basically can we disable the custom link from Bounce Rate calculation?

 

I know we can do this in Google Analytics where in we can tag events with 'opt_noninteraction' to make it not part of the Bounce rate calculation

_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)

https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

Thanks,

Aiyanna Kuttappa

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LAE

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LAE

LAE

12-07-2019

This works for "bounce rate", but not if you are looking at bounce rate for other associated things, like marketing channel or eVars. If the non-interactive event fires BEFORE the pageview -- which happens to us about 20% of the time -- the Entry is lost to the page. That causes Entries to not be counted, and can lead to "bounce rates" (single access rates) of greater than 100%.

In 2019, we still need a non-interactive event.