How to get the count of occurence/instances of form fields interacted which is capturing in an eVar

Anitha_Ruth

03-07-2019

Hi Team,

Can somebody suggest if is there a way to test the below mentioned goal metric for which we need to do a A/B test in target with two registration forms.

We've two registration forms where we track the interacted form fields in a list variable and abandoned fields in an eVar, we need to test the count of the form fields interacted in two forms and measure the performance based on which form has got more conversion rate.

Is there any way to get the count of the form fields interacted by defining an event or any other method?

It would be so helpful if someone gives some inputs on this scenario.

Thank you,

Anitha

Accepted Solutions (1)

Accepted Solutions (1)

Andrey_Osadchuk

MVP

03-07-2019

Hi Anitha,

Every eVar has its own Instances metric (look for eVar Name Instances). You can use it to count how many times the abandonment happened.

You can also use Occurrences as a metric, it can be applied to both eVars and list variables.

Answers (2)

Answers (2)

Andrey_Osadchuk

MVP

03-07-2019

Yes, if you have Shared Audiences provisioned (a part of Analytics for Target integration), then you can build a segment in Analytics and make it available for other solutions including Target. However, this segment will not work in real-time. For real-time, you may want to  either create an audience in Audience Library (can be linked to Analytics variables) or to use Audience Manager.

Anitha_Ruth

03-07-2019

Thank you Andrey for your valuable inputs, yes, we do have eVar name instances to get the count, however, I actually need support on how this can be configured for our A/B test activity in Target. Is it feasible to create a segment for the occurrence of form fields interacted and map that segment in Target?