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How to find out which (landing) page drives the most conversions as well as the conversion rate?

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swong2
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swong2
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swong2
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26-07-2020

Hi, I am new to Adobe Analytics. Previously, I was using Google Analytics

 

In Adobe Analytics, I have set up a lead gen goal for users who landed on the thank you page.

 

However, I'm not sure how to manipulate the data and metrics to show the conversion rate. In Google Analytics, the goal conversion rate for the respective (landing) pages are shown automatically, but it seems like a bit of additional work is needed for adobe analytics. Hope my question makes sense.

 

How can I implement or manipulate the data in Adobe Analytics to show this?

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kainth
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kainth
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27-07-2020

Hi @swong2 ,

You can use the Page dimension in Analytics along with the custom event which you are using to track your leads as shown below.

 

kainth_0-1595833255705.png

 

 

Note: Leads Form Completion is a custom event in the above screenshot.

 

Hope this helps.

 

Regards,
Abhinav