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How to find out which (landing) page drives the most conversions as well as the conversion rate?

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swong2
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swong2
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26-07-2020

Hi, I am new to Adobe Analytics. Previously, I was using Google Analytics

 

In Adobe Analytics, I have set up a lead gen goal for users who landed on the thank you page.

 

However, I'm not sure how to manipulate the data and metrics to show the conversion rate. In Google Analytics, the goal conversion rate for the respective (landing) pages are shown automatically, but it seems like a bit of additional work is needed for adobe analytics. Hope my question makes sense.

 

How can I implement or manipulate the data in Adobe Analytics to show this?

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kainth
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kainth
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27-07-2020

Hi @swong2 ,

You can use the Page dimension in Analytics along with the custom event which you are using to track your leads as shown below.

 

kainth_0-1595833255705.png

 

 

Note: Leads Form Completion is a custom event in the above screenshot.

 

Hope this helps.

 

Regards,
Abhinav

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briannaw4231384
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31-07-2020

Hi @swong2 ,

You can use the Page dimension in Analytics along with the custom event. You could also use the visits metric as your success metric with the page dimension. It sounds like the visit would only get to the page if they successfuly landed on the thank you page so it should align closely with your custom event.

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ishans52004352
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ishans52004352
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27-07-2020

Hi @swong2 ,

You can drag-drop the dimension capturing the landing page along with the metric (lean gen event) in a freeform table in Analysis Workspace.

Thanks!

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ishans52004352
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27-07-2020

 Hi @swong2 ,

Adding to earlier responses by @kainth and @mesood , you will need to first decide on the metric that you are using to capture the conversion for your site. It seems you must be capturing the conversion in an event (like, lead gen) - in that case you can use the metric along with the "Thank You" landing page to show the desired result.

Thank you!

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mesood
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26-07-2020

You can run Pages report against Event capturing Lead generation. In case you want to look at the URL being used, you need to first capture page URL in a variable as page url is not available bydefault in R&A and Workspace.