I have a website that uses Adobe Launch for the implementation method. Therefore, I can populate the s.campaign variable with a query string parameter from the url. I have a few questions about using Google Ads Paid Search and marketing channels:
1. The default page URL in a google ad would be www.foo.com?gclid=1234. I'm planning to value track parameters to append a campaign id variable called cmpid. This variable will have the below type of syntax:
cmpid=google:paid-search:test-campaign-name
With the above setup, if I go to AA > Admin > Paid Search Detection: Query String contains 'paid-search' , search ads should get get classified as paid search channel.
How do I pass the paid search keywords that triggered the website visit?
2. How can I define more channels such as programmatic, display? In Processing rules section of AA > Admin, I am able to create a condition where IF Query string parameter of X contains Y
However, I'm unable to add an action where if X = Y , then marketing channel = Programmatic [example]. How can I accomplish this?
3. When it comes to campaign tracking in AA, what's the best practices to use and anything that I've missed in the above?
Thanks.