Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

How to deal with 30 days conversion window when importing data from Google Ads to Adobe Analytics

Avatar

Avatar
Validate 1
Level 2
catalinmartin
Level 2

Likes

7 likes

Total Posts

21 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 1
Applaud 5
View profile

Avatar
Validate 1
Level 2
catalinmartin
Level 2

Likes

7 likes

Total Posts

21 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 1
Applaud 5
View profile
catalinmartin
Level 2

15-01-2019

Hi,

We plan to export data from Google Ads (pay-per-click account) and import it in Adobe Analytics. Already found the documentation and the steps to be followed.

Still, we don't know how to deal with 30 days conversion window (period of time after a customer clicks your ad during which a conversion is recorded in Google Ads).

Adobe says offline data imported through Data Sources will not be overwritten, meaning:

  • eg. on 10/01 export I will have 10 conversions for 1/01
  • and on 11/01 export I can have 15 conversions on 1/01 (because of conversion window, so data could still be updating in Google Ads from one day to another with historcial data)

........so for 1/01 I will see 15 conversions or 15+10=25 conversions.

We are curious if there are others with this problem and how did you manage to deal with it?

Thank you!

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Coach
MVP
Andrey_Osadchuk
MVP

Likes

510 likes

Total Posts

919 posts

Correct Reply

243 solutions
Top badges earned
Coach
Contributor
Seeker
Bedrock
Boost 500
View profile

Avatar
Coach
MVP
Andrey_Osadchuk
MVP

Likes

510 likes

Total Posts

919 posts

Correct Reply

243 solutions
Top badges earned
Coach
Contributor
Seeker
Bedrock
Boost 500
View profile
Andrey_Osadchuk
MVP

18-01-2019

Hi catalinmartin,

You will see a sum of uploaded data.

If you want to see 15 instead of 25 following the described scenario, your export/import script should upload the changes (new data) rather than totals to date.

Let me know if that helps.

Answers (1)

Answers (1)

Avatar

Avatar
Validate 1
Level 2
catalinmartin
Level 2

Likes

7 likes

Total Posts

21 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 1
Applaud 5
View profile

Avatar
Validate 1
Level 2
catalinmartin
Level 2

Likes

7 likes

Total Posts

21 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 1
Applaud 5
View profile
catalinmartin
Level 2

20-01-2019

Thank you!