I am looking to create campaign segments for Paid Traffic - broken into paid campaign facebook + paid email campaigns + paid instagram campaign + display campaign and was wondering how to go about doing this.
I think before you create a segment you should use classification rule builder. If you want to create one segment which includes all these classification paid campaign facebook + paid email campaigns + paid instagram campaign + display campaign , u Please try below given inputs.
1- If you are using any paid segment you should use always tracking code option because all the campaign can differentiate only with tracking code.
2- Always try to use classification rule builder and you can use below given video link for your reference.
Such segment won't give you anything, as Facebook isn't considered a search engine by Adobe Analytics.
I guess you are adding a tracking code to all your paid activities, and should they use that (Tracking Code/s.campaign) in your segmentation instead... It is good practice to create a tracking code syntax, that also includes the media/type...
Don't you uses tracking codes, and if you do, why don't you use them?