How to calculate Bounces and Bounce rate from data Feed (clickstream data)



Hi all

With data feeds, one is required to calculate certain metrics (like visits, visitors and page views) that this document outlines: Calculating Metrics

But how would one use the data feed columns to calculate Bounces and then Bounce rate?


Accepted Solutions (1)

Accepted Solutions (1)





Bounces are defined as the number of visits with a single image request (or single hit). Custom links are included, meaning if a visit contains 1 page view and 1 custom link call, it won't be considered a bounce.

So, basically, any visits that have only one hit or one line can be considered as bounces.

You can consider the following columns:

visit_num - tells the visit number

visit_page_num - tell the page number of the visit (filter this column for 1)

page_event - tells the custom link calls - (filter to only include 0 - that is normal page view)

Lookout for visits in the data feed and that should give you Bounces.

Hope this helps!

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