1. Right now we have enabled a parameter to identify paid search. This parameter is: banner_s, so the URL for the paid search must contain banner_s as query string parameter http://www.mipagina.com.co?banner_s=<searchkeyword> But we have a question, how to enable the last part (<searchkeyword>)? We must generate a URL for each keyword or Omniture identifies what keyword is? For example, when a user search on Google "restaurant" Omniture identifies "restaurant" as keyword on report or we have to create an Destination URL http://www.mipagina.com.co?banner_s=restaurant, and with each.
2. Also we want identify other traffic sources like Display, Banner, Email, SocialMedia, we have a guide "Campaign tracking" where tracking methodology has six parts to build a parameter: "Therefore the QSP would look like – cc=country:channel:campaign:agency:link1:link2" . Do we have to set the cc parameter from Omniture account? or we can to work without settings from Omniture?
If anyone can help us or even have a call we appreciate it
Google can pass through the keyword and matchtype. So within Google Adwords (or your SEM interface) you would set up the landing page to be E.g. http://www.mipagina.com.co?&matchtype=<matchtype>&keyword=<searchkeyword>
I am not sure if you have the option to change the default parameter in google, which is keyword.
You can then set up Analytics to capture the <searchkeyword>