How identify external or paid traffic sources?

jennifer_cárden

03-05-2016

We have two questions:

1. Right now we have enabled a parameter to identify paid search.
This parameter is: banner_s, so the URL for the paid search must contain banner_s as query string parameter
http://www.mipagina.com.co?banner_s=<searchkeyword>
But we have a question, how to enable the last part (<searchkeyword>)?
We must generate a URL for each keyword or Omniture identifies what keyword is?
For example, when a user search on Google "restaurant" Omniture identifies "restaurant" as keyword on report or we have to create an Destination URL http://www.mipagina.com.co?banner_s=restaurant, and with each. 

2. Also we want identify other traffic sources like Display, Banner, Email, SocialMedia, we have a guide "Campaign tracking" where tracking methodology has six parts to build a parameter: "Therefore the QSP would look like – cc=country:channel:campaign:agency:link1:link2" . Do we have to set the cc parameter from Omniture account? or we can to work without settings from Omniture?

If anyone can help us or even have a call we appreciate it

Accepted Solutions (1)

Accepted Solutions (1)

KristiB1

03-05-2016

HI Jennifer

1. For Google Adwords:

Google can pass through the keyword and matchtype. So within Google Adwords (or your SEM interface) you would set up the landing page to be E.g. http://www.mipagina.com.co?&matchtype=<matchtype>&keyword=<searchkeyword>

I am not sure if you have the option to change the default parameter in google, which is keyword.

You can then set up Analytics to capture the <searchkeyword>

2. There are two options and I'd recommend both:

a. USe SAINT classifications to classify your campaign codes into channels. Info here: https://marketing.adobe.com/resources/help/en_US/reference/classifications.html

b. Use Set up the Marketing Channels reports to differentiate between the traffic. Info here: https://marketing.adobe.com/resources/help/en_US/mchannel/c_getting_started_mchannel.html

Let me know how you go, or if you need any more info