How does Adobe determine a "visit" vs a "bounce" on a single page landing page?

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jbond099

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jbond099

jbond099

26-08-2020

Example

Single page landing page shows 90K visits.

Adobe "bounce" metric shows 70K bounces. Time on page "bucketed" and "granular" metrics show 20K visits with time on page from 1 second to 30 minutes. If only 20K are actual visits then why does the original "visit" metric show 90K? 

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kainth

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kainth

kainth

26-08-2020

Hi @jbond099 ,

Based on my understanding, if the visitor is landing on your site then the 1 Visit will be counted for that Visitor. But, after landing on your web site, if no other server call triggers then that Visit will be considered as Bounce. However, if a visitor lands on your site & performs any action link linking on a link then that Visit will not be considered as a bounce because now there are more than one server call which has fired in the visit. For more information on bounces, you can refer to the below link.

Link: https://docs.adobe.com/content/help/en/analytics/components/metrics/bounces.html

 

Hope this helps.

 

Regards,

Abhinav